#

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in 2012 with funding from

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http://archive.org/details/stationeryoffice1917toro

AND

OFFICE EQUIPMENT JOURNAL

The only publication in Canada devoted to the Book, Stationery and Kindred Trades, and for thirty-one years the recognized authority for those interests.

MONTREAL, 701-702 Eastern Townships BankBldg. TORONTO, 143-153 University Ave. WINNIPEG, 34 Royal Bank Bldg. LONDON, ENG.,88 Fleet St., E.C.

VOL. XXXIII.

PUBLICATION OFFICE: TORONTO, JANUARY, 1917

No. 1

S. &B.

GRAVITY.

STYLO

FOUNTAIN INEX

PENS

THAT ARE IVE

Modern life makes the fountain pen a necessity to all who write. And the cost of these time-and- trouble savers should be kept low. in order to place them in the hands of the many. The popu- lar fountain pens to-day are the low-cost pens that give perfect service and long satisfaction.

That is the reason so many pen users prefer

Sanford & Bennett—

FOUNTAIN PENS-i

These pens are made to write, and there are no better writing pens made. Every part is made in our own factory no extra cost for the exclusive features and practical improvements. Each pen is fully guaranteed. They never leak never sweat seldom get out of order. Put new life into your fountain pen counter 03^ selling San ford & Bennett Fountain Pens. They make quick sales and sure profits.

Write to-day for prices and discounts.

Sanford & Bennett Co.

51-53 MAIDEN LANE, NEW YORK

W. E. COUTTS, Canadian Sales Agent 266 King Street West, Toronto, Ont.

S. &B. AUTOPEN

A Self- Filler

BOOK 8E I, LEE A N l> ST A TIO N E R

*

*

E3BH

fffi'Youx Bicycles, Sir

A1

T the club, on the train,

in the home, wherever

nit-n scefe n

(rom business circs in .1 friendly

game of cards, Bicycle Cards have

f^ the call For a man to think ol cards

1 . (ur lum to think ol "Bicycles" When he

asks for a deck of cards, he exjK-tts

BICYCLE

PLAYING CARDS

All the qualities of a playing card that help make card-playing a pleasure arc liiry, le qualities. Bicycle Cards have the feel, the finish and. above ,11 the ill round excellence of manufacture that makes ilicm asgood on the I.KI deal Ol an evening's play as on the first lor general, every day. more satisfactory cards cannot be made or bought, yet the regular priced Bicycles is very reasonable. Ivory or Air-Cushion Finish. ( lub Indexes. Sold everywhere.

Congress Cards— The de luxe brand for social pl.i> Art backs of fa- mous paintings in lull color. Gold Edges. Air-Cushion rinish. Painc's Card Trays— For all duplicate (pui gemousl) designed. Beautifully finished. iinc« h.iscr 1= 1111 it ,n Whist If yo will Satisfactioi kI, descriptive circular.

You Need This Book— New revised edition of •The Ottii ...I Kules ol Card Games ". Ovc; 300 games 250 pages Substantially bound. Mailed postpaid fur 1 5 tents in stamps.

THE U. S. PLAYING CARD CO. Dcpsrtxnent w Cincinnati. U.S. A. Toronto, Cauaita

Cards that: Help "You Entertain

HEN successful host-

e corresrmndence cou tier « annof supply you, antccd. Write for illubti

W! esses give a progressii card party, they are ""^^ careful to provide cards that are more than a mere means for tak- ing and losing tricks. They make everydeck a distinct feature of the occasion by using a variety of the newest designs in

PLATING CARDS

Congress Cards are worCs of art. Their backs are reproductions in full color and gold of the latest high class paintings. They have gold edges. They are made in the regular size and in the dainty French size. They are superbly finished in Air-Cushiou style. They come in special telescoped boxes. Money cannot produce a more beautiful card, yet Congress Cards sell regularly at a price within the means of all. Ask your dealer to show you the newest backs.

Bicycle Cards— For Genera! Play Favorites in homes and clubs the world over. Ivory or Air-Cushion finish. Club indexes. Very reasonably priced. Patne's. Card Trays— For all duplicate games. In- geniously designed. Beautifully finished. Every pur- chaser is entitled to a free correspondence course in Whist. If your dealer cannot supply you, we will. Satisfaction guaranteeed. Write for descriptive, illus- trated circular.

You Need This Book— New revised edition of "The Offi- cial Rules of Card Games". Over 300 games. 250 pages. Substantially bound. Mailed postpaid for 15c in stamps. THE U. S. PLAYING CARD CO. irtmeotW Ciodanat.. U.S.A. Torooi

How Many People in Your Town

Play Cards?

IF you could number as your customers all the men and all the women in your town who play cards, there probably would be few worth-while people missing from your list.

We are talking to all these people every month through attractive advertisements in the leading magazines. Miniature re-

productions of the January advertise- ments are shown above. Most of these people use Bicycle and Congress Cards. The advertisements are keeping these brands before them and are interesting them in the new backs. They very likely will buy more cards than ever, and when- ever they buy, they will go where they can get these brands

BICYCLE nmm

CARDS

PL£iTN6 CARDS

Whether you or the store down the street gets this business and has the opportunity to sell these customers other things depend upon who stocks the cards and lets people know it.

If no one in your town is selling these brand-, there is an excellent opportunity for you to make these easily carried stocks one of your best trade b ringers and profit makers.

If you are not selling Bicycle and Congress Cards, and your competitors are, you are letting live customers pass your store and do business elsewhere. You should not delay another day to put in these staple lines.

Let us tell you how you can use to your advan- tage and with nominal investment the world-wide reputation of Bicycle and Congress Cards and the forceful national advertising that is keeping these brands in the mind of every card player.

Sold by Jobbers Everywhere

THE U.S. PLAYING CARD COMPANY

TORONTO, CANADA

BOO K S EL L E R A N I) ST A T Id N K U

MORE

NEW LINES

FOR STATIONERS

PHENOMENAL success attended the expansion of our business last year with the introduction of new lines with which the booksellers and stationers throughout Canada have been so highly successful. The trade will be interested to learn that these particular lines will be shown in still greater variety besides which other new lines of good saleable novelty productions will be submitted to the trade by our travellers this year.

We take advantage of this occasion to thank the retailers throughout the Dom- inion for the orders entrusted to our care in 1916 and to wish them the highest degree of prosperity in 1917.

Valentine & Sons United Publishing Co.

Montreal

Limited Toronto

Winnipeg

BOO K 8 E .1. I. E R A N D S T A TIO X E R

Commencing

for the year

1917

we call attention to

THREE SPECIALTIES

Parts of our various departments

Stationery

OFFICE REQUIREMENTS Comprising in part:

Inkstands, Glassware, Pens, Pencils, Penholders, Ink (Stephen's, and all popular makes). Rubber Bands, En- velopes, Presses, Files, Everything.

Blank Books

Not mentioning details we aim to have the largest and most complete stock of Account Books, Loose-Leaf Ledgers and Binders, Memorandum Books. Loose-Leaf Price and Memo Books, noted for their exceedingly fine quality.

Leather Goods

A department of Rare Excellence Comprising every variety and size of Ladies' Bags, (ients' Wallets, Writing Portfolios, Letter and Card Cases. . Bankers' Oases, DIAL IKS. 1917.

BROWN BROS., limited

Simcoe and Pearl Streets, TORONTO

What you know

and

your customer

knows !

UY.ING a VEXl^S PENCIL is like buying a government bond you know for a certainty that you are getting something of assured value. Only the finest of ma- terials and workmanship go into the making of this world- famous pencil, and it is uni- form and flawless always.

Venus

lO* PENCIL

VENUS is a necessity for artists, architects, draftsman, engineers, and by all whose requirements are severe. You will find also that merchants, bankers, brokers, physicians, railroad men, students, authors, advertising men, salesmen, and all who appreci- ate the best quality in what they use. select VENUS. They look for the distinctive water-mark finish and refuse substitutes.

Be sure you have in stock the 17 de- grees of black lead from 6B softest to 9H hardest and the hard and medium copying for billing and manifolding.

AMERICAN LEAD PENCILICOMPANY

220 Fifth Avenue, New York

and Clapton, London, Eng.

Makers also of the popular Blue-band VELVET 5c. PENCIL, VENUS Eraser, Milo Rubber Bands, and a complete line of pencils, penholders, etc.

BOOKS E L L E R AN D S T A T I 0 N E R

We Specialize That's Why We Excel

THE FIRST VOLUME OF SIR ARTHUR CONAN DOYLE'S HISTORY OF THE WAR

THE

BRITISH CAMPAIGN

IN FRANCE AND FLANDERS, 1914

BY SIR ARTHUR CONAN DOYLE With Maps, Diagrams and Plans. $1.50 net.

"A classic. . . . His book will never be superseded. If must be read by everyone and kept at hand for constant consultation by all who make a serious study of the War." Sir W. Robertson Nicoll.

BUY

BOOKS

MADE IN

BRITAIN

LORD NORTHCLIFFE'S BOOK ON THE WAR.

AT THE WAR

BY LORD NORTHCLIFF<v

All Profits from the Sale of tliis book will be given to the Joint War Committee of the British Red Cross Society and the Order of St. John of Jerusalem in England.

With Portrait, $1 .50 net.

"Lord Northcliffe 's blithe, cheery, kindly book. A more encouraging book on the War has never been written." Claudius Clear.

WE

GIVE YOU

SERVICE

THE BOOK ABOUT WHICH THE CANADIAN PRESS HAS GIVEN WHOLE PAGE REVIEWS

GREENMANTLE

BY JOHN BUCHAN. Cloth, $1.25 Third Edition Now Ready.

"It is curlOUS that he Should have written tin- best war novel and that be should be writing the i>cst war history."— Sir John S. Willison in 'I'lir News.

"A glorious yarn. ... A triumphant and distinguished success." Sir \V. Kobcrtsou Nicoll iii The British Weekly. "The most exciting of his sensational romances, and in our opinion the best." [Spectator. "It la B 'hot scent' all the way through. . . . Mr. Buchan never breaks down f i- a moment."— Pall Mall Gazette. "A grand yarn. . . . will be hugely popular." Daily Chronicle. "A gallant book."— Punch. "One of the most WOttderful mystery adventures of the war. The tale is splendid." Daily Telegraph.

WE

GUARANTEE

SATISFACTION

THE GIFT BOOK OF THE AGE

THE

LORD KITCHENER

MEMORIAL BOOK

CLOTH, $1.50

Published on behalf of the Lord Kitchener Memorial Fund for Disabled Soldiers.

About 200 Pictures Illustrating Lord Kitchener's Life.

The literary contents include a long' intro- duction by Lord Derby, an intimate sketch of Lord Kitchener's life by Lord Esher; the full story of advertising for an Army by Sir Ilodley ie Bas: A wonderful tribute to Lord Kitchener's attitude to the working man. by Arthur Henderson; also contribu- tions from General Joffre, General Foch, General Castelnau, General Haig, etc. etc.

ALL

BRITISH

MANUFACTURE

THE SOLDIER WHO MADE THE WORLD LAUGH

BRUCE BAIRNSFATHER

FRAGMENTS FROM HIS LIFE

Published on behalf of "The Bystander"

CLOTH, $1.25

Numerous New Sketches and Drawings by

Capt. Bruce Bairnsfather.

Bairnsfather has been the unsolicited and unexpected laughter-maker to tin- forces of

the British Empire at war— a volunteer laughter-maker, who combined laughter- making with fighting, and extracted mirth and drollery from the most horrible situa- tions ever endured by man. situations which I a\ e made words of profanity, for the dura- ii, ii of the war, the Bang's English.

HODDER & STOUGHTON LIMITED

London, England

Toronto, Canada

I'.OOKSKLLER AN I) S T ATIONER

w////////////////////w^^

BRITISH FAIR PLAY

has never been better exemplified than in the case of our dealings with Messrs Lyons Limited, of Manchester

MANUFACTURERS OF

Lyons Bank Wax Glucine

Lyons Ink Ink Pads Carbon Paper, Etc., Etc.

They have kept our market supplied at practically no profit and their standard has not deteriorated one jot or tittle.

Order " Lyons Bank Wax" from our present stock on hand at 1916 prices.

SPRING DELIVERY

We can fill a limited number of orders for Spring delivery of Glucine from present stock at 1916 prices. Mail us your order please, TO-DAY.

Lyons Ink is a good Fountain Pen Ink.

Sole Canadian Agents for Lyons Ink Limited, Manchester

MENZIES & COMPANY, LIMITED

439 KING STREET WEST, 1 Door West of Spadina Ave., TORONTO, ONT.

GLUCINE IS GOOD STUFF

The most satisfactory adhesive ever invented.

Always ready for use.

Always clean never dries up.

Not affected by climate.

Retails 2% oz., 10 cents

5 oz. with cap and brush, 25 cents.

10 oz. with cap and brush, 50 cents.

30 oz. for refilling, 90 cents.

Order your Spring Stock Now.

There is about 100% profit for the Dealer who orders in gross lots.

4

BOOKSELLER A N I ) S T A T [ON E I !

■,17777777///////////////////////////////////////////////

vs/sz/sss/ys/jsj/s/yssj/s/rsssssss^^^

The Diamond Series

Christmas Cards, Calendars, Tags, Seals,- Post Cards, Cardboards, Ball Programs, Menus, Wedding Cards.

Fancy Card Blanks, red and gilt bordered, hand made deckled edge. For use by manufacturers of Christmas Cards, Engravers, Embossers, Printers, Calen- dar Manufacturers.

Our Canadian Series include Soldiers, Post Card and Folder Designs, Patriotic Christmas Cards and Calendars.

Local View Christmas Booklets for every City and District in Canada.

Our Steel Die Cards include Coats-of- Arms of the Provinces, Cities, and Dominion, Emblematic designs suitable for every territory in Canada.

Prices are more popular than ever

Remember the Trade Mark Diamond K & co , Series

for 27 years an all British firm, Dee & Company, London, Eng.

SOLE CANADIAN AGENTS

MENZIES & COMPANY, LIMITED

439 KING STREET WEST, 1 Door West of Spadina Ave., TORONTO, ONT.

%g^ZZZ^^^%Z&^ZEZZZ&^^^&2^^^^^2Z^E&^^Z^^^^ZZ^ZZZ^Z^^&^^^^&SE&BEB&ZZE&E!ZZL

m

BOOKSELLER AND ST A T IONER

SELLING DIRECT FROM FACTORIf

ARMacDougall 6 Co.

ARO-A\AC

SUNDRIES

TORONTO

Greeting Cards, Calendars

and Pictures

Birn Bros., London

The Rose Company Philadelphia

Celebrity Art Co., Boston

Cosmopolitan Prints

Holman Albums and Bibles

We will carry as usual a complete line of Christ- mas Greeting Cards, including the DOMIN- ION, GEM and' HERALDIC series which have became so popular in Canada. The samples are now on the way l*rom England.

Calendars, calendar pads, photo mounts and art novelties.

Calendars, pictures, mottoes and Art Novelties.

Popular Selling Pictures to retail at 25c and 40c each including an immense variety of produc- tions by such artists' as Harrison Fisher, Coles Phillips, Howard Chandler Christy, Jessie Wilcox Smith, Perkyn Stanlaws and E. Benson Knipe.

Holman Albums for photographs touch the highest point of merit in every particular. The line is most extensive. The prices are right and the profit to the dealer is large. The Holman Bibles are available in bindings and illustration features that are exclusive. If you haven't a catalogue handv send for one.

As we are separating the above lines from our stationery sundries, they will be carried by special travelers and will be shown from coast to coast.

We are pleased to announce that Mr. E. W. Allen, who has been prominently connected with the greeting card trade in Canada for the past five yens and for seven years previous to that, in the United States, is now in charge of our greeting card, picture and calendar department.

Our travelers will shortly be leaving to show you these goods Many novelties to help you make more money this year.

An S V T\ II O /""l 1 # , l Canadian Representatives :

. K. MaCDOUgall & I/O., Limited, 266 King St. W., Toronto, Ont.

15 O < ) K S K L L E R AND STATU) X E R

p«iim«»iMi

WE have a full line of Stephens' and Stafford's Ink, also Paste, Mucilage, Gloy, Cico and Grip.

Playing Cards, Crib- bage Boards, Checkers and Checker Men, Scoring Tablets.

Large stock of Sham- rock Pencils just to hand.

SMITH. DAVIDSON & WRIGHT

LIMITED

Manufacturing Stationers and Paper Dealers

VANCOUVER and VICTORIA, B.C.

WjWimmwtWiWiWtWimwimwiMte

Study Your Customers

PENS and personality are Lnseparabh

The more fully the stationer understands each man's

Deeds, the more fully be realizes the necessity of a

pen assortment comprehensive enough to meet them

all

That's why more and more stationers are displacing

three or four incomplete, duplicating, small pen lines

tot one complete effective assortment.

Bj this they accomplish five hig things:

1st. Tie ui> Ipsh money in stock.

\'n<\. Save counter space.

3rd. Get maximum display.

4th. Offer the most complete asHortment.

5th. Make it easier for the customers to huy. Tn assist in concentrating and improving their Pen Depart- ments there are 10 different sizes of Es-terbrook Counter Display i ":i i Write us about these to-day.

ESTERBROOK PEN MFG. CO. 18-70 COOPER STREET CAMDEN. N.J.

He is SO Happy Modelling, with MODELLIT

Every book, toy store and schoc 1 furnisher in the Dominion should sell

MODELLIT

The

Most Cleanly

Fictile

Antiseptic

and Odorless

Modelling *

Medium on

the Market

The children's favourite pastime

MODELLIT

will attract more customers to your store than any other modelling medium.

Made in Many Beautiful Colours and Put upin Vari- ous Sizes of Fancy Boxes and Refills 1 lb. Blocks

Agents for the Dominion of Canada: MENZ1ES& COMPANY. LIMITED TORONTO. CANADA.

Write Us for Samples and Particulars TO-DAY

MODELLIT MFG. CO., 19 Brunswick St., Bristol, England

Telegrams : "Modellit. Bristol," England

fhe "Qyadro" Frame

(Patented in all countries)

SECTION

S?fl original and inexpensive jrame for Photographs & '-Pictures.

permanent Artistic

3y means c f this invention which consists of a simple metal edging it is possible to lrame any picture, prtnt or photograph in a permanent and artistic manner in a minute. The edging is made in lengths of 2j", 3", 3|", 5J" S upwards by 4 inches to 15J" inches and any siae within these limits can be supplied with Glass, Strut and Suspender rings suitable for upright or oblong positions

!No tools, glue or ace vsories necessary.

Oull art enamel finish Brown, Grey, Black

and Green.

(Samples &, Particulars from

BARTONS', Cosway Works. FincS Road. BIRMINGHAM, lngland.

BOOKSELL E R A N I) S T A T IONER

ARO-yHAC

'm LINES

SUNDRIES

SELLING DIRECT FROM FACTORIES'

A.R MacDqugall 6 Co

ARO-AVAC

'-j LIMES 4

SUNDRIES

TORONTO

BETTER SERVICE TO THE TRADE

Having been appointed Canadian Repre- sentatives for the following manufacturers

The Automatic Pencil Sharpener Co. The Sengbusch Self-Closing Inkstand Co. The American Vulcanized Fibre Co.

(VUL-COT WASTE PAPER BASKETS)

See Special Advertisements Below and on Opposite Page

We are separating our lines, and our travellers showing Stationery Sundries will carry stationery lines only. We will have other travellers who will carry our Greeting Cards, Calendars, Pictures, Holman Photo Albums and Bibles, and other Associated Art Novelty lines.

SEE SPECIAL ANNOUNCEMENT ON PAGE EIGHT.

VUL-COT

Why You Should Sell Them

The Vul-Cot waste basket is the retail sta- tioner's basket. It is supplied to users, only through the legitimate stationery trade. -

Heavy advertising in mediums of general cir- culation read in all sec- tions of the country, creates sales for the dealers.

A five-year guarantee goes with each basket, making it easy to sell, insures satisfaction and additional sales.

There are free dealer-helps such as illustrated printed matter and effective window displays.

Vul-Cot baskets carry a liberal profit for the dealer. They are made in Wilmington, Delaware, by the American Vulcanized Fibre Co.

CHICAGO

Pencil Sharpener

STANDARD MODEL, $1.50

sharpens standard pencils.

GIANT MODEL, $2.00

sharpens any pencil or crayon.

Every pen- c i 1 user needs a de- li e n da b 1 e [jencil sharp- ener — At the right price just about every- body will buv.

The

"Chicago" Pencil

Sharpener sells at the right price.

A¥\ Hit T"\ 11 O f^ ¥ 1 J Manufacturers' Representatives:

. K. MaCUOUgall & tO., Limited, 266 King St .W., Toronto, Ont.

HOOKS E.L I. E R A N D S T A T T < > N E R

SELLING DIRECT FROM FACTORIES

)ARO-A\AC

SUNDRIES

<jgj^

RMacDougallCCo

ARO-jHAC

LirslE-S

SUNDRIES

TORONTO

V

riii:

Artco Paste)

\*-*mhi fnicoryus.

TM ST*«D**D CBAVO* MTO O

These packages are two of the popular selling line i ( crayons tor school use.

Crayel is put up in a Bve-ccnt bOX, and Is the most s:il isf.n-i oi J

wax crayou made, whetbei foi school or general use.

Artco Pastel is designed for use in advanced color work ou paper and can be used with water, kU'- ing delicate water-color effects. it retails al five rents ,-i package,

Cresfllghl Crayons In these crayons all the old objections to hydraulic pressed crayons are

over. uin,'. The colors are bril- liant and will not smear.

SCHOOL CHALKS AND CRAYONS

In addition to wax crayons which they have been manufacturing, the STANDARD CRAYON COMPANY, of Danvers, Mass., are now making their own school chalks, including Enameled and Dnstless Brands. They are using high-grade im- ported plaster in all these lines, assuring the highest quality.

We have a very special proposi- tion for the Canadian stationery trade in these goods.

SEE THOSE PRONGS ?

lacerated

kind.

IMPROVED SUPERIOR PAPER FASTENERS

Double Prongs

Two piercing points

prevent papers from

twisting

Improved Superior

I'n /i' r I'n.si, a, r.< have trademark closed ptfong hous- ings which protecl fingers from being lis i- not so with the open sleeve

Recent Improvements (i.e.) deeper double prongs and prong housings and the new cham- fered edges, each an added efficiency, have made t lie Improved Superior Pape/r Fastener^ Fit the paper. They are by far the peer of all other-.

Made by the Ideal Specialties Mfg. Corporation of New York

IxmON'S^S 0 VEREI GN 214 O-HB

The Five Cent Pencil for Canadian Dealers to Push

Made in 3 Grades Tipped and 5 Grades Untipped

The lead in this pencil is so absolutely satisfactory in use that, being available in practically all the grades in demand by general pencil users, it will pay the alert stationer to push the Sovereign above

all other five cent pencils. A special advantage to the dealer is the liberal

margin of profit.

Two other good specialties in the Dixon line are illustrated, here. These are High Grade Erasers that can he sold at five cents each, yielding a good Profit to the Dealer.

ALL DIXON PRODUCTS ARE OF HIGHEST QUALITY PRICE WILL PERMIT Made in Jersey City, N.J., U.S.A., by the Joseph Dixon Crucible Company

ESTABLISHED IN 1827

A. R. MacDougall & Co., Limited,

Canadian Representatives :

266 KING ST. W., TORONTO

BOOK S EL I- E R AND ST, A T ION E R

Maclean's Magazine

for February

Just suppose you were made Editor of Maclean's Magazine for one issue!

TT THAT would you provide for your readers? You would probably want some Y Y good short stories, and you would like to offer chapters of a good serial. You would want something in lighter vein. Perhaps some verse. Certainly some serious articles of an informative and critical nature. Probably you would want every- thing— contributions and illustrations to be by Canadians. Good! But who are they? And could you get their work?

Look at what the regular editor, T. B. Costain, has provided for the February issue of MACLEAN'S:

c

A serial story by Sir Gilbert Parker "Jordan is a Hard Road."

A abort story by H. G. Wells "Into the Abyss." A complete novelette by A. C. Allenson "Danton of tbe Fleet."

A gripping sketch of "The Greatest Hotelinan in the World" a Canadian, by name John McE. Bowman, of the Hotel Biltmore, New York; and the man be- hind the Manhattan Hotel, New York, and the hotel now building in the same city, The Commodore, and the new Canadian hotel, The Devonshire, to be built tins year in Toronto. VV. A. Craick gives the story of this remarkably successful and interesting man a veritable romance of achievement. Stephen Leaeock is in the February MACLEAN'S with mie of his inimitable sketches this one en- titled— "In Merry Mexico." What a fancy, what a humor this man has! He roams the earth, and al- ways is visiting some land or country in the spot- light of the world's history.

Then Editor Costain has Miss Agnes C. Laut in the February issue with a timely and thought-provok- ing article, "The Elections and Canada." She is

writing of the American elections/ of last November, and in her virile style and with her amazing inside knowledge of things political, she gives ail Cana- dians much to thiak about, and a wider vision of the place Canada holds in world affairs dwelling especially on the new Anglo-Saxon relations which will be the result of the war now being waged, and which gives promise of involving the United States. Miss La lit' s contribution is well worth reading.

H. F. Gadsby, free lance, ever a-tilting at politicians and politics, and never failing to get under the guard of parties and partisans, writes sparklingly on "How Premiers Control Their Cabine.ts" of piquant interest in view of Sir Sam Hughes's recent encounters with Premier Borden. Gadsby studies other Canadian Cabinets than those of Premier Bor- den's. Good reading, this.

Then Editor Costain starts in this February issue of. MACLEAN'S a new department snappy biogra- phical sketches and zestful stories of notable ann interesting Canadians. You will enjoy this yourself and so will all others to whom vou may introduce MACLEANS MAGAZINE.

The usual departments Review of Revieivs and "Information for Investors" are present as usual; and illustrations by these Canadian artists, C. W. Jefferys, Harry 0. Edwards, Lou Skuce, E. J. Dinsmore, assist to give the February MacLean's distinction and appeal.

Now if you have been keeping in mind yourself as a possible editor of MACLEAN'S MAGAZINE for a single issue do you think you could excel or equal what the regular editor has provided for MACLEAN'S readers?

Canadian Booksellers

THIS announcement of the February MACLEAN'S is addressed to you. The pub- lishers ask you to give MACLEAN'S its due place among all magazines shown by you. MacLean's does appeal to Canadians who know it, and will appeal to many more when they know it. Help all to know it, give favor to a good Canadian magazine. Help on the circulation in Canada of Canadian periodicals of worth, remembering that when we build up our own country in national spirit, aims and industry, we are building selfishly for our own individual profit: remembering, also, that what profit we make for the citizens of another country out of the Canadian people, impoverishes Canada without compensation. Since we are giving the Canadian people a first-class and clean, all-Cana- dian magazine, arc we asking too much when we ask your co-operation in making this magazine better known and sold?

The Publishers.

01

M<X)K SELLER AND STATIONER

M G &

S

M G &

S

M G &

S

M G &

S

M G & S

M G &

S

M G & S

I Greetings

| To the Booksellers of Can-

W ada we tender our hearti-

§§ est Greetings and best

= wishes for 1917.

The liope expressed in our 1916 greeting message has been realized, for last year has proven to be a record-breaker.

This encourages us to greater efforts and we are now planning still bigger things for 1917. Our ser- vice will be kept right up to the standard.

Watch cur ads for the very latest books anil the very best sellers. Read down the lisr herewith and m a k e y o u r selections therefrom. They are de- pendable staple' "bread and butter" books and some important new ones.

Big sellers for the New Year

HOW THE PRUSSIANS CAME TO POLAND. By Madame Laura de Turczynowicz (formerly Miss Laura Black welL of St. -Catharines). Now ready. Illustrated. $1.25.

THE HILLMAN. E. Phillips Oppenheim. Illustrated. $1.35.

PICCADILLY JIM. P. G. Wodehouse, author of "Uneasj Money, "etc. $1.50

LYDIA OF THE PINES, ffonore Willsie, author of "Still Jim."' Illustrated $1.35

OH, MARY, BE CAREFUL. By George Weston $1.00

UP THE HILL AND OVER. By Isabel Ecclestone Mackay, author of "House of Many Windows." - - $1.35

JESSIE ALEXANDER'S PLATFORM SKETCHES. $1.00

CANADIAN POETS. Chosen and edited by -lohn W. Gar- vin - $2.50

THE BOSTON COOKING SCHOOL BOOK. By Fannie M. Farmer ' $2.00 net

THE CARE AND FEEDING OF CHILDREN. By L. Km mett Holt, D.D. 7.5c net

SEXOLOGY. By W. 11. Walling, D.I). - - $2.00 net

THE MODEL T FORD CAR, 1916 EDITION. By Victor W. Page ' $1.00 net

THE MODERN GASOLINE AUTOMOBILE. By Victor W. Page ----- .' $2.50 net

QUESTIONS and ANSWERS. By Victor W. Page - $1.50 net AUTOMOBILE REPAIR MADE EASY (New). By Victor

W. Page $3.00 net

MODERN STARTING, LIGHTING and IGNITION SYS- TEM (New). By Victor W. Page - - $1.50 net DYKE'S AUTOMOBILE ENCYCLOPAEDIA $3.00

THE BEDTIME STORIES, 14 vols. By Thornton W. Burgess - .... 5Qc each

COMING SOON

THE BATTLES OF THE SOMME. By E. Phillips Gibbs,

author of "The. Soul of War" $1.50

THE SOUL OF THE WAR. By Phillips Gibfcs. New

Cheaper Edition 75c

MY SECOND YEAR OF THE WAR. By Frederick

Palmer - - - - ' $1.50

FROM THE ST. LAWRENCE TO THE YSER. Hv Capt.

F. C. Curry, of Brookville, Ont. ... - $1.50 PICTURES OF WAR WORK IN ENGLAND. Joseph Pen-

nell. Illustrated $1.5*0

THE ROYAL NAVAL AIR SERVICE. By Harold Kosher,

with Preface by Arnold Bennett - $1.25

Our travellers will be showing samples of these and other important new hooks on their first 1917 trip. They will also carry a full line of import samples, including the newest Cambridge Bibles, Prayer Books, Poets, Picture ami Toy Books, ami other staple lines.

McClelland, goodchild & stewart, Limited

PUBLISHERS

266-268 King Street West

TORONTO

M G & S

M G &

S

M G &

S

M G &

S

M G &

S

M G &

S

M G &

S

MG&S

MG&S

MG&S

li

MG&S

MG&S

HOOKSELLEE AND STATIONER

Let * 'Standard" Blotting Convince You

IT has convinced other dealers of its unusual selling qualities; it lias proven a favorite everywhere with people appreciating supe- rior absorbency and durability. It is bringing big profits to quality dealers all over the country, and it will do the same for you.

II TK solicit a trial, knowing that once you y y get acquainted. with the splendid popu- larity of this high-grade blotting you will not want to be without it. Order a stock now.

WE manufacture "Standard," "Im- perial," "Sterling," "Curi-Curl," "Prismatic," "Royal Worcester" and "Defender" (enameled) all leaders, all "repeaters."

Standard Paper Mfg. Co.

Largest Producers in the World o, Fine Blot tings

Richmond, Va., U.S.A.

The New Bump

Two-in-One

Twentieth Century Office Necessity

Think of it a paper fastener and perfor- ator all in one!

A fastener that will neatly and automatically fasLen from two to tea papers, making the tie out of the paper itself.

A perforator at the opposite end that will easily punch a round hole in as many sheets of paper as can be inserted in the opening.

Just a pressure with the palm of the hand and the

work is done.

Every office will find use for one or more of these

simple and practical little devices*

Retails at $2.50. It's a sure seller. Order one to-day

and try it for fastening: your letters.

Bump Paper Fastener Co.

LACROSSE, WIS., U.S.A. Canadian Agents: W. J. Gage & Co., Limited, Toronto

I

Offer fkese First

The Stationer occupies an important position in the busi- ness community. Not only is his store, as a business, one of the important factors in the city, but his opportunity to advance the interests and raise the standards of effici- ency of his fellow business men is great.

Most men are unfamiliar with office equipment, the use of which would make money for them. This is because their minds are occupied with larger matters, and they take no notice of details. So the stationer or office supply man finds a splendid field for his ser- vices, as "guide to efficiency."

When an office boy or * clerk, or the head of the ftouse, himself, asks for "An inkstand," that is the stationer's opportunity. Offer a "Sengbusch'' lirst, and stow that, because it automatically closes air tight after every dip of the pen, making it absolutely dust-proof and non-evaporating, it is more economical for him to pay the price asked for a really efficient inkstand, than to pay less and waste ink, pens, time and worry.

Write us to-day for our profitable proposition on this highly efficient office specialty ask for the attractive circulars and "free trial" mailing cards, which are fur- nished gratis with your imprint window display cards, etc.

SENGBUSCH SELF-CLOSING INKSTAND CO.

200 Stroh Building, Milwaukee, Wis.. U. S. A.

Xo. 51— $1.50. The

most practical and popular single ink- stand on the market

I

SPEDCERIAn STEEL- PEPS

Pen Works, Birmingham, England

Imported by the leading jobbers of stationery in Canada. The Standard Pen in the United States tor expert and careful writers. Established 1860.

Samples on Application to the Trade.

THE SPENCERIAN PEN CO.

NEW YORK, U.S.A.

Pat. and reg'd.

The TERRY

Pen or Pencil Clip

appeals to every user of pen or

pencil, as it prevents the loss of

these articles.

Well finished, carded to attract

it is a seller.

Ask for sample and terms. VVe can

supply as soon as war is over.

British made too.

Herbert Terry & Sons, Ltd,

Spring and Presswork Specialist

REODITCH,

ENGLAND

Estabi i 9 lied 60 years, we have the Grip of the Spring" trade

12

IJO OK SELL Kit AND STATIONER

I '

urti.iwi ,

1 1

ANOTHER

NEW

WRITING

PAPER

TABLETS

Octavo and Quarto

ENVELOPES

AND

PAPETERIES

"RED WHITE

AND

BLUE"

KEEPING UP OUR LEAD IN PATRIOTIC NOVELTIES

You remember the big success scored by our Khaki Tablets and Papeteries a year ago. This year we have another new trade winner for you in a line of patriotic stationery. "Red, White and Blue" tablets and papeteries can be depended upon to prove record sellers in the stationery stores throughout Canada.

Handsomely embossed covers adorn both the tablets and the papeteries. The stock is our excellent "Silk- Velvet" with over-printing in delicate shades of red and blue which with the white stripe formed by the stock itself gives a complete surface of red, white and blue stripes running diagonally across each sheet. These shades are so lightly printed that there is almost as much contrast when written upon as in the case of white paper and the effect is so thoroughly pleasing as to assure sales on sight for these new tablets and papeteries when you show them to your customers. An additional point of merit is the reproduction of a maple leaf in green at the top of each sheet.

This will be a great line for effective window displays. A large and handsome window card goes with each order.

Trade Prices are as follows:

Octavo Tablets— 10c each— $9 per 100. Quarto Tablets— 20c each— $18 per 100. Envelopes packed in Vi thousands $3.50 per 1.000 Papeteries $2 per dozen.

THE COPP, CLARK CO., LIMITED

517 WELLINGTON STREET WEST, TORONTO ONT.

13

BOOKS E L L E R A N I ) 8 T ATK) N E R

To everyone who uses a Loose Leaf System you can sell the

"F-B" Loose Leaf Holder

Pat. May 13, 1913

Keeps his old records in permanent form instead of lying around in disorderly bundles.

Pei mils quick and easy reference. Practical and low- priced Adjustable to fit any size of paper, or whatever the location of punch holes.

Send to-day for prices and particulars.

ROCKHILL & VIETOR, Sole Agents, Dep't "F-B"

(Branch: 180 N. Market St., Chicago) 22 Cliff St., New York

ABOUT STAMP PADS MR. STATIONER!

Are YOU getting your full share of this profitable business? Why not combine supreme satisfaction to your customers with liberal profits for yourself?

The "FULTON" Self-Inking Stamp Pad

Seven Sizes Six Colors STANDARD

The "FULTON" Non-Blurring Wood Pad

Three Sizes Six Colors

The Best Pad on the Market Giving the Highest Percentage of Stamp Pad Satisfaction.

By all means write TO-DA Y for Price List No. 34.

FULTON SPECIALTY COMPANY

formerly Fulton Rubber Type Company 128-142 Fulton Street, ELIZABETH, N.J.

V7"/^\TTT> XXT A lVTT^O are many here below. Use the want lUUK W AIM 1 3 ad. paec and 2

get rid of a few of them.

m

IE WASHBURNE "O.K."

PAPER FASTENERS

THREE SIZES

N<?2B

The Washburne "O.K."' Paper Fasteners are easily pat on or taken off with the thumb and finger; can be used repeatedly and "they always work- " Brassin brass boxes of 100 fasteners each. Holds with a Sleeve Protected Point that Pierces Attractive, Compact,